The partnership aims to inspire awareness, conscious consumption and holistic approach to beauty and style as vital ingredient to wellbeing and sustainability. The catwalk looks are executed with organic mineral makeup products from Lauren Brooke Cosmetiques and the backstage will be equipped with wonderful organic skincare products from TwistBe, treating fashion and beauty as interlinked concepts, each influencing the other and overall mental wealth of an individual. Helsinki Fashion Weeks 2018 brings together fashion and beauty in the most natural, ecological and ethical way. “Choosing green beauty lifestyle and products doesn’t mean giving up on your unique and desired style. On the contrary products made with amazing organic and environmental friendly ingredients can do wonders to your skin. This is what we at TwistBe consider to be the best skincare luxury”
says Kati Partanen, the Co-Founder of TwistBe
Inspiring Small Action for Bigger Impact
In partnership, Helsinki Fashion Week joins TwistBe’s #mysustainablechoice -campaign together with other conscious companies such as ResQ Club, Flow Cosmetics and Greenscents supporting the importance of small individual choices for collective sustainability progress. The campaign encourages consumers to share their daily sustainable choices on social media, from July 2 to August 31.“Making sustainable choices can be challenging especially to new conscious consumers, as there’s not enough information and inspiration always available. Through the partnership with Helsinki Fashion Week and our campaign, we wanted to inspire people to share their small sustainable choices with each other, to create awareness without needing to limit the quality of one’s lifestyle”
says Kati Partanen.
Read more about the campaign here
.Press ContactsEvelyn Mora
Founder, Helsinki Fashion Week
+358 44 938 4452
+358 40 1969 602
www.twistbe.fiAbout Helsinki Fashion Week
Helsinki Fashion Week 2018 showcases 30 sustainable fashion designers to international buyers, press, and fashion industry professionals. The independent event offers new experiences and information to visitors through the EcoVillage platform, built around circular and sharing economies. The event aims to inspire sustainable urban development and cross-industry solutions to current and future environmental challenges in the fashion business.About TwistBe
TwistBe specializes in holistic, high-performance skincare with options for all budgets. The company is founded by three Finnish women who approach at skincare from skin biology and cosmetics ingredients. The company’s product range includes a carefully selected variety of organic cosmetics and make-up, beauty foods as well as the world’s first online course in skincare, MySkincareCoach. TwistBe operates globally through their online shop and physical store in Helsinki, Finland.
Photo Aljona Eesmaa @aljonaeesmaa
TwistBen takaa löydät kolme kokonaisvaltaisen ihonhoidon asiantuntijaa. Me Veera, Kati ja Susanna olemme opiskelleet kauppatieteitä, ihon biologiaa sekä kosmetiikan valmistusta. Me tiedämme mitä ihosi tarvitsee, mitkä raaka-aineet täyttävät tämän tarpeen, sekä sen mistä tuotteista sinun asiakkaana kannattaa maksaa saadaksesi omille rahoillesi parhaan vastineen. Tätä tietoa haluamme jakaa sinulle nettisivujemme,
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