TwistBe is an abbreviation from the words “The Way It’s Supposed To Be”. We chose this name for the company because we want it to reflect on what we offer at TwistBe. Products that are clean, pure, honest, organic, beautiful, efficient and fresh. This is how we think products are supposed to be! :)
The idea for TwistBe started because Veera, one of our founders, was introduced to “cleaner cosmetics” by one of her friends. At that moment we didn’t really understand what that meant. We thought all cosmetics was good for us? Wasn’t all cosmetics made so we could look more beautiful and radiant, how could that be bad for us? Aren’t the government and stores protecting the consumer rights so we wouldn’t have to worry about all this?
After doing a bunch of research Veera realized that it was time for her to change to “cleaner cosmetics”, this really seemed the best way to go. She realized that the "cleaner cosmetic products" were not only better for her health and the environment but also actually contained better ingredients that actually did something. So she went online. Ordered products. But to her disappointment, the ingredients on the products did not reflect what had been advertised to her. An organic beauty product ended up containing 10% organic ingredients. An “all natural” product ended up containing synthetic fragrance. Finding good quality products that actually worked they way she wanted products to work took for ever.
Veera realized that in order for her to find the best products she needed to study every single ingredient list in every single product she used. This seemed to be the only way knowing if the product truly was what was claimed.
“The ingredients are the product”
After doing this for some time, Veera thought that all the studying of the products took such a long time for her. She found a product here and there. “People do not have time for this! Do they? There should be a safe place to shop for things, where you could just buy products that smell good, look nice or are priced for my pocket!“ That’s when the idea started for TwistBe. A shop where everything is “The Way It’s Supposed To Be”.
When Veera and her two friends started the business they realized along the way that beauty, wellbeing and looking good is not only about the products you put ON your skin. It’s also about so much more! The way you eat, sleep, drink, stress, live, it all effects on your appearance, and on how you feel. Wellbeing seemed to be a very holistic concept, something that the girls had not considered before. The TwistBe founders also realized that once they started paying attention to what cosmetics they used they started to became more aware of everything else around themselves: the quality of their food, were the clothes they wear ethically produced and so on.
The girls decided they wanted to create a place where you can get everything you might need if you are interested in holistic wellbeing: good quality products made ethically with really pure ingredients that really work. The girls started to also partner with a bunch of service providers: nutritionists, personal trainers, hairdressers, raw food cafes etc. Service providers that were really good on their own field and that would share the same values and understanding about the holistic wellbeing.
Once TwistBe started in the beginning of 2015 and the girls were attending different kind of expos and events they were soon requested to expand their business to B2B side as well. So today TwistBe offers products, events and services also to companies.
So if YOU are interested in organic, pure, fresh, beautiful, honest products that really work TwistBe is for you. We have wanted to make your life easy. You can shop everything in the TwistBe shop with good conscience! The research for the products has been done from your behalf. In order for us to be really sure about the quality of the products we have even visited most of our suppliers in different parts of the world! You can read about our visits in our blog! In our blog we have also added a lot of tips, recipes and beauty tricks for you to read regarding holistic wellbeing.
We hope you find TwistBe a useful place that is inspiring and making your life easy!